A Sense of Urgency

A Sense of Urgency

Most organizational change initiatives fail spectacularly (at worst) or deliver lukewarm results (at best). In his international bestseller Leading Change, John Kotter revealed why change is so hard, and provided an actionable, eight-step process for implementing successful transformations. The book became the change bible for managers worldwide.

Now, in A Sense of Urgency, Kotter shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change.

Why focus on urgency? Without it, any change effort is doomed. Kotter reveals the insidious nature of complacency in all its forms and guises.

In this exciting new book, Kotter explains:

· How to go beyond "the business case" for change to overcome the fear and anger that can suppress urgency

· Ways to ensure that your actions and behaviors -- not just your words -- communicate the need for change

· How to keep fanning the flames of urgency even after your transformation effort has scored some early successes

Written in Kotter's signature no-nonsense style, this concise and authoritative guide helps you set the stage for leading a successful transformation in your company.

Title:A Sense of Urgency
Edition Language:English
ISBN:9781422179710
Format Type:

    A Sense of Urgency Reviews

  • Gene Babon

    A Sense of Urgency is my fourth and final recommendation for best business book of 2008. The other three were as follows:What Got You Here Won't Get You ThereNever Eat AloneLaunching a Leadership Revo...

  • Audrey

    simple steps, good stories to illustrate the lessons. tactic 2 "behave with urgency everyday" was the one I responded to most...

  • Brandon

    A SENSE OF URGENCY BY JOHN KOTTER SUMMARYTrue urgency focuses on critical issues. It is driven by the deep determination to win, not anxiety about losing. Many people confuse it with false urgency. Th...

  • Dr. Kat

    I appreciate that the writing in this book was organized and clear, it made for an easier time to flip back and forth between higher level structure and immersed in the later chapters detailing signif...

  • James Keough

    Very long-winded way of emphasizing the importance of having a sense of urgency, and the repercussions of not having a sense of urgency. Seems like a bunch of common sense (pardon the pun), or a duh, ...

  • Michael Culbertson

    Fluffy. Probably would have been better as a HBR article or two. Leading Change felt like it had more substantial content. In A Sense of Urgency, Kotter does clarify that the opposite of a sense of ...

  • Grant Cousineau

    It's a compact book with an important message for businesses: complacency kills growth, frantic actions can be devastating, but a sustained sense of urgency is critical in spurring long-term growth. I...

  • Charlie

    I read this “business book” with an “education” lens, and it fit perfectly. Professor Kotter outlines a very succinct case for why - and how - we need to be urgent for the most pressing issues...

  • Jordan Munn

    This book could easily be pared down to a 10-page article (I'm assuming it started life as an article anyway). And it tends to say the same thing over and over in different, increasingly emphatic corp...

  • Dwayne A Milley

    Whether you’re n the midst of change or not, this is a great read (because if you’re not in the midst of change, you’re not paying attention, because everything is changing). It’s a quick read...